Jade Allen

Public Relations Manager | Model | Actress

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PUBLIC RELATIONS

MANGO-OMC

11/2008 - 07/2009

Position: Online PR Account Manager
Clients/accounts I currently work on: Green Point and Oranje-Kloof City Improvement Districts (CID); Club Chevelle; Balkanology; The House of Tracy Gold, and Rocking The Daisies.
Duties: Integrated media strategies; compilation of electronic newsletter content; website management using programs like Ice-Cream (CMS) and Wordpress (blogging platform); writing of press releases, newsletter and website content; coordinating and managing client media launches; compilation of diary listings; media monitoring and online brand reputation management; communications strategies and campaigns; social media implementation; facilitating of joint marketing alliances; media liaison; blogging, overseeing of mobile, micro and website implementation; implementation of competitions, promotions and trade exchanges.

“Jade joined MANGO-OMC team in November 2008, following her vocation as Account Manager at Wired Communications and Group Communications Manager at Gatsby International Hotels. Her working background lies in the fields of Brand Management, Recruitment, Public Relations and Events, following her studies at the University of Cape Town, where she majored in English and the Performing Arts; and Events Management at INTEC College. Jade has lived and worked in both Cape Town, NYC, Aspen Colorado, Athens Greece and Mauritius; as well as travelling extensively throughout a number of countries, namely England, Amsterdam, the USA, India and Quartar.” ~ MANGO-OMC

Wired Communications

06/2008 – 11/2008

Position: PR Account Manager
Clients/accounts I worked on: Brandsmith (Perdeberg Winery); BenRiach Whisky; Clan Murray Whisky; Asoka; Blowfish Entertainment (Sea Life/ Wild Life).
Duties: Classic media relations; Copyrighting of press releases and online content; Conceptualizing and developing cost-effective advertising campaigns; Compiling trade and media contact lists; Event coordinating; Media liaison and on-site media management during events; media monitoring for news coverage for post-event client reports; Project management (including time lines and status reports); Compiling new client proposals; Budgeting
Blogging (Updating the company blog with client press and company relations – using the blogging platform Wordpress); Facebook advertising (Facebook advertising setup and campaign management – Facebook flyers, social ads, pages, groups); Basic SEO (Search Engine Optimizing – writing targeted keyword copy, deep linking); Managing client Facebook applications.

Gatsby International Hotels

06/2007 – 06/2008

Position: Group Communications Manager
Clients/ accounts: The Lanzerac Hotel and Spa, Diaz Strand Hotel and Resort, Sibuya Game Reserve, Thula Manzi Guest Lodge, Ndlovu Game Lodge, Swans Rest Boutique Hotel, The Plettenberg Bay Penthouse, Bay Haven Apartments, The St James of Knysna, roomswop.com
Duties: Public & Media Relations including magazines, newspapers, radio and television; Copyrighting of web pages, brochures, flyers; Proofing of all other written text; Writing & Editing of press releases, newsletters, speeches & articles; Market research; Insight into FMCG Industry; Public Speaking; Organization of special events, Fashion shows, Celebrity events, Launch parties, Whiskey tastings, Press group educational getaways/ Tours; Sight Inspections; Charity and Welfare Fundraisers; Competitions, Supervision of Flyer and Brochure production & Distribution; Budgeting; Company representation at major events; Promotions; Project management of hotelier social network development and compiling of business plan for potential investors.
Sponsorships/brands worked with: Johnny Walker- Brandhouse, Bloomsbury, Morgenster, Pesto Princess, Fairview, Red Bull- JMC Melnick, Lanzerac & Lourensford Wineries.